An Aspiring, Innovative Digital Marketer

  Your Digital Story: Building a Personal Brand Through Social Media          Personal Branding is the reputation you possess and how others perceive and talk about you when you are not present. Marcos Salazar explained in a  TED Talk  that reflects the image, values, and credibility that you project. Personal branding has evolved from multiple influences. Tom Peters is widely considered one of its pioneers, with his piece "The Brand Called You" (1997), which was later expanded into "The Brand You 50" (2001). Marketers David McNally and Karl Speak (1999) popularised the concept with “Be Your Own Brand”. Social media has intensified the necessity of intentional branding, which has allowed people to showcase their distinct identities to worldwide audiences.   THE IMPORTANCE OF PERSONAL BRANDING Personal branding is the deliberate process of defining and communicating one's value. Acc...

  The Power of Inbound Marketing: What Nike, Apple & Berkshire Hathaway Home Services Can Teach Us.       Nike   Nike is one of the world’s leading sportswear brands, selling footwear, apparel, accessories and digital services such as Nike Training Club and Nike Run Club. Its inbound marketing dwells on storytelling, digital apps, and user-friendly generated content. Campaigns like JUST DO IT galvanise awareness, while apps deliver training value that keeps customers engaged. Nike also collaborates with big-name athletes such as Serena Williams and Cristiano Ronaldo, creating both an influencer-led market and community-driven credibility. (Nike, 2023; Garage Gym Reviews, 2024).     Apple   Apple is an enormous global technology company. Apple produces the iPhone, iPad, Mac, Apple Watch and also services such as iCloud, Apple Music and Apple TV+. Apple has become a lifestyle brand wi...