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Crafting Your Digital Identity: Personal Branding in the Age of Social Media

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  Your Digital Story: Building a Personal Brand Through Social Media          Personal Branding is the reputation you possess and how others perceive and talk about you when you are not present. Marcos Salazar explained in a  TED Talk  that reflects the image, values, and credibility that you project. Personal branding has evolved from multiple influences. Tom Peters is widely considered one of its pioneers, with his piece "The Brand Called You" (1997), which was later expanded into "The Brand You 50" (2001). Marketers David McNally and Karl Speak (1999) popularised the concept with “Be Your Own Brand”. Social media has intensified the necessity of intentional branding, which has allowed people to showcase their distinct identities to worldwide audiences.   THE IMPORTANCE OF PERSONAL BRANDING Personal branding is the deliberate process of defining and communicating one's value. Acc...
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Inbound Marketing Strategies

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  The Power of Inbound Marketing: What Nike, Apple & Berkshire Hathaway Home Services Can Teach Us.       Nike   Nike is one of the world’s leading sportswear brands, selling footwear, apparel, accessories and digital services such as Nike Training Club and Nike Run Club. Its inbound marketing dwells on storytelling, digital apps, and user-friendly generated content. Campaigns like JUST DO IT galvanise awareness, while apps deliver training value that keeps customers engaged. Nike also collaborates with big-name athletes such as Serena Williams and Cristiano Ronaldo, creating both an influencer-led market and community-driven credibility. (Nike, 2023; Garage Gym Reviews, 2024).     Apple   Apple is an enormous global technology company. Apple produces the iPhone, iPad, Mac, Apple Watch and also services such as iCloud, Apple Music and Apple TV+. Apple has become a lifestyle brand wi...
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The Impact of Digital Technologies on Consumer Behaviour

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     The Impact of Digital Technologies on Consumer Behaviour  Heinin Annan.     Digital technology has reshaped how consumers interact with information, brands, and one another. With smartphones in hand, users now access a global marketplace, curated content streams, and instant communication channels. From the birth of influencer marketing to data-driven personalisation, this digital era presents both opportunities and challenges. This article explores the evolving relationship between audiences and digital platforms, supported by current data, scholarly research, and practical examples. Key Technologies Driving Change Smartphones, social media platforms (such as X, Facebook, Snapchat, TikTok and Instagram), voice assistants, and streaming services have become daily tools for consuming content and making purchase decisions. These technologies foster a convenient, and constant availability. Consumers no longer wait to discover ...
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Nike's Successful Product Strategy: Marketing Through Innovation and Flexibility

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Heinin Annan  Nike's Successful Product Strategy: Marketing Through Innovation and Flexibility   Nike's excellent product strategy, a vital component of its marketing plan, is an important factor in the company's global dominance in the sportswear business. The article discusses Nike's evolution to fulfil market needs, how its product strategy fosters competitiveness, and how consumer preferences and technology impact its product offers.   Nike offers a wide range of products in several categories, including apparel, accessories, and shoes. Here are some notable instances: 1. Footwear Nike Air Max : known for its visible air cushioning that offers both comfort and style. Developed in collaboration with Michael Jordan , the Nike Air Jordan is a well-known basketball and streetwear brand. Nike Flyknit: Breathable, lightweight running shoes with knitted fabric technology. Nike ZoomX Vaporfly NEXT% are high-performance ru...
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Location: London, UK
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