Nike's Successful Product Strategy: Marketing Through Innovation and Flexibility
Heinin Annan Nike's Successful Product Strategy: Marketing Through Innovation and Flexibility Nike's excellent product strategy, a vital component of its marketing plan, is an important factor in the company's global dominance in the sportswear business. The article discusses Nike's evolution to fulfil market needs, how its product strategy fosters competitiveness, and how consumer preferences and technology impact its product offers. Nike offers a wide range of products in several categories, including apparel, accessories, and shoes. Here are some notable instances: 1. Footwear Nike Air Max : known for its visible air cushioning that offers both comfort and style. Developed in collaboration with Michael Jordan , the Nike Air Jordan is a well-known basketball and streetwear brand. Nike Flyknit: Breathable, lightweight running shoes with knitted fabric technology. Nike ZoomX Vaporfly NEXT% are high-performance ru...